Katherine Yu

Branding Advisor


As a communication & marketing veteran,  Katherine possesses extensive branding and marketing experience in the industry for over 25 years. Having held senior positions in listed corporations and 4As advertising agencies, including HSBC Insurance, O&M, JWT, BBDO and Bates.  


Katherine equipped herself with proven track record in brand activation campaigns, external and internal for key brands including AXA rebranding, HSBC, Sun Life Financial, Hang Seng Bank, Citibank, Hutchison Telecom and Hong Kong Tourist Board. A seasoned all-rounded communications expert accompanied with strategic mindset, innovative and highly motivated attitude. With an entrepreneurial mindset, Katherine also worked for NGO in the arts and culture sector for Asia Society as Head of Membership and Communications. 

She is brought on board to advise branding matters for both Ascension and its clients in the realm of employer branding.

She holds a Master's degree in Marketing Management from Macquarie School of Management.